Behavioral issues in Revenue Management - State-of-the-art

Themenvorschlag für Bachelorarbeit / Themenvorschlag für Masterarbeit

Revenue management (RM) originates from the airline industry. In theoretical RM models, decision makers are assumed to be perfectly rational and
can determine the right decisions by means of analytical models. However, in reality, the rationality of humans is limited due to lack of information, limited cognitive ability etc. Therefore, it is important to investigate how well actual decision makers do in different RM problems. Currently, such kind of behavioral research is normally based on laboratory experiments.
The main task of this thesis is then to analyze and give a state-of-the-art overview of literature using laboratory experiments to investigate decision making behavior in RM problems. Future research directions need also to be identified.

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Unternehmen

Thesius Inspiration

Abschlussart

Bachelorarbeit / Masterarbeit

Branche

Logistik und Zulieferung

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