A small-scale empirical study on pricing strategies of low cost airline in Europe

Themenvorschlag für Bachelorarbeit / Themenvorschlag für Masterarbeit

Revenue management (RM) originates from and gains great success in the airline industry. In the RM literature, there has been considerable theoretical work for optimal pricing strategies of airlines. But how is the airlines’ actual practice of pricing strategies, e.g., how do they update the posted prices? Do
the strategies conform to any predictions from theoretical models?
The main task of this thesis is then to collect price and seat availability data from the online booking system of a low cost airline in Europe and characterize its pricing strategy based on the data, and then to make a comparison with the predictions of theoretical models.

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Unternehmen

Thesius Inspiration

Abschlussart

Bachelorarbeit / Masterarbeit

Branche

Marketing und Werbung

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