Identify influential factors for the 2-class mixed arrival Revenue Management model

Themenvorschlag für Bachelorarbeit / Themenvorschlag für Masterarbeit

In the revenue management (RM) literature, the most basic model is the famous Littlewood‘s 2-class model which assumes customers from the lower class arrive always earlier than the higher class customers. However, in reality such assumption is not always realistic. Therefore, we derive a 2-Class Mixed Arrival Model, where an arbitrary order of arrival is allowed.
As part of our current research project, the task of this thesis is to refine an already established numerical implementation of the 2-Class Mixed Arrival Model in Excel and identify important parameters which make the decision different from the Littlewood’s model.

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Unternehmen

Thesius Inspiration

Abschlussart

Bachelorarbeit / Masterarbeit

Branche

Marketing und Werbung

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