The waste generation: the impact of consumer social responsibility on disposal behavior
Themenvorschlag für Bachelorarbeit / Themenvorschlag für Masterarbeit
Disposal behavior is one component of consumer behavior that affects welfare. Disposal behavior attracts interest in light of current overconsumption and uncontrolled waste generation. A remarkable aspect of disposal behavior is that even though there are many indicators that social responsibility is a growing important aspect of daily life, not many consumers take action to improve their disposal behavior in a more environmental friendly manner. The goal of this thesis is to investigate the impact of consumer social responsibility on disposal (vs. reuse) behavior and to identify other aspects that influence this behavior (such as habit and social norm). A socially responsible consumer is a consumer who “takes into account the public consequences of his or her private consumption or who attempts to use his or her purchasing power to bring about social change” (Webster 1975, 188). This social responsibility is reflected when consumers dispose — or choose to reuse (for example by giving away) — unwanted products. This study focuses on the social responsibility aspect of deciding between reusing or throwing away an unwanted product.
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Prof. Dr. Jörg Königstorfer
Technische Universität München
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